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Rewarding credit card users

Clients of CIBC FirstCaribbean have much to smile about this holiday season as the bank unveiled its CIBC FirstCaribbean Rewards, a programme that allows Visa Gold and Visa Classic credit card clients to earn loyalty points with every purchase they make.

Managing Director, Customer Relationship Management & Strategy, Trevor Torzsas, lauded the initiative as a significant benefit for the bank’s credit card clients.

“Our brand promise is to be there ‘For What Matters’ and our Visa Gold and Visa Classic cardholders will experience the extent of this promise through this incentive. All purchases made by existing cardholders will earn points, which can be redeemed for cash back [on the] credit card account, merchandise, or airline tickets and other travel rewards — more choices than any other card.”

All cardholders will earn one point for each US $1 spent, or the local equivalent, and can redeem their points with a vast number of online international retailers. Cardholders are also able to donate their points to notable local charities or receive cash back toward their credit card balance. Gold cardholders will soon also be able to redeem their points for travel on any airline with no blackout dates.

Managing Director of the bank’s Barbados business, Mark St. Hill, stated that CIBC FirstCaribbean was pleased to partner with its clients in this act of giving, adding that a growing number of charities have endorsed the programme.

“We already have a relationship with most of the charities affiliated with the programme and we are excited that our clients are now able to support these worthy causes. Once the points have been donated, the affiliate charities will be able to redeem these points for cash, providing a universal way to invest in their respective causes.”

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