Gone global

Gorg and his “drinkz”

We Want Drinkz is going global.

The Crop-Over 2012 hit performed and written by King Bubba FM, Lil’ Rick and also co-written by Corey Forde is being featured on the iTunes iOS game Tap Tap Revenge, one of the longest running music-discovery games on iTunes, available for download in the App Store and with 15 million installs globally. The App Store generated revenue of US$1.9 billion in the second quarter of this year.

Another version of the song, with the hook changed to “we want dunks” and carrying that name…, has been recorded and is being played at Miami Heat and LA Clippers games. The original version is available on Android and iPhones and is also available for download worldwide through iTunes and other sites such as amazon.com.

And calypso lovers can stay tuned for the “3 Zero Remix” of the song, featuring Machel Montano, for next year’s Trinidad Carnival.

The distribution has come through C2W (Caribbean to the World) Music, a music publisher registered in Jamaica that trades on the Jamaica Stock Exchange under the ticker “MUSIC”. Principals in the company are CEO Ivan Berry, a Kittitian resident in Toronto, and Barbadian Derek Wilkie, who is president and director of operations.

Wilkie explained that C2W Music, a publisher member of local copyright society COSCAP, has a relationship with music industry heavyweight Max Gousse, Senior VP of Island/Def Jam, through which it provides songs for its artists. Several of these songs are about to be released, he said.

“C2W Music has created some 650 songs in the last eight months through its innovative and extremely successful song writing camps. Creativity gels when a specific focus is established within the creative and secluded sessions,” he added.

Songs have been written for Rachel Crow (X Factor), Amber Riley from the cast of Glee, Mindless Behavior, Jennifer Hudson and Niki Williams and Jennifer Lopez. John King penned the song earmarked for Lopez.

Other C2W music writers include Alex Larcombe from Barbados, Mark Cyrus and Candy Gloucester from St. Vincent, Rupert Gayle, a Jamaican living in Canada and is a top songwriter there, and Shazelle Gobin from Trinidad and Tobago. Gobin, as a recording artist, already has an international hit, State of Emergency, featuring Beenie Man, which is through Universal in Canada and the Middle East and JVC in Japan.

Writing camps have been held in St. Vincent, Barbados, Nevis, Jamaica, Anguilla and St. Lucia, where the most recent was staged last week. Wilkie explained that the regional writers were sequestered with writers from Los Angeles and Canada, in “extremely focused sessions”.

He noted the company was exploiting the catalogue to successful labels searching for hit sounds.

“C2W Music is fast becoming the go-to Carribean publisher for advertising, film, TV and labels,” he said.

“If you are seriously in the game what you write/compose needs to be commercial,” Wilkie stressed. “Dance music and great ballads are powerful today. You need to find your audience, know how to engage them, use the technology available, give the fan base something on a regular basis, release music that is relevant to today’s model and most important, find that hook line.”

He added: “It all comes down to networking and delivering great music, building the links, operating by use of the technologies and understanding where to create the revenue streams on a perpetual basis.”

COSCAP CEO, Erica Smith, welcomed the breakthrough by C2W Music: “COSCAP is very proud to have C2W Music as a publisher member, particularly in light of the changing structure of the music industry and the increasing forms of revenue generation. Publishing is more important than ever but unfortunately, within the English-speaking Caribbean, there are few internationally active publishing companies. C2W Music has thus far been very innovative in its approach…

“Hopefully, the achievement of C2W Music will generate an increased awareness of the diversity of revenue sources among local creators. Similarly, international gaming companies and others looking for diverse musical forms might be more encouraged to look to the Caribbean.”

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