From left: MP Mia Mottley, RUBIS CEO Mauricio Nicholls and Permanent Secretary in the Division of Energy and Telecommunications in the Prime Minister’s Office, Valerie Browne.

Providers of petroleum products in Barbados have been encouraged to look at various means of diversifying what they offer.

The suggestion has come from Permanent Secretary in the Division of Energy and Telecommunications in the Prime Minister’s Office, Valerie Browne.

Addressing the launch of RUBIS West Indies Limited, she stated: “Barbados is fully cognizant and appreciative of the commitment of the majors and dealers involved in the supply process. Indeed, companies such as RUBIS, assist the supply chain and ensure that consumers benefit from an array of energy products in a timely manner.

“Across the world, majors are now diversifying their product base to provide both sustainable renewable and non-renewable energy options, for example, SOL is working closely in the Brazilian market to promote the use of ethanol from sugar cane, and BP considers itself to be beyond petroleum. It is my firm view that those majors, who may not have already done so should examine this opportunity to diversify and build on the examples aforementioned,” Browne said.

Barbados, she had earlier said, only produces about eight to ten per cent of its oil and gas needs, therefore underscoring the importance of partners in supplying what is needed here.

The country was the 18th most densely populated in the world with a high concentration of vehicles per capita for persons between the ages of 18 and 64, and ranked in the top 50 percentile regarding electricity consumption per capita worldwide.

“In 2011, Barbados spent $769 million on fuel which was almost nine per cent of GDP, surpassing the food bill of $571 million, by almost two per cent of GDP. Thus, Barbados has placed a high priority on diversifying its energy mix, however current visioning must lead to the conclusion that, for the short to medium term, renewable energy will probably supplement our power needs.”

CEO of RUBIS, Mauricio Nicholls, noted that with the launch of the brand they were also introducing a range of services to the island, including a car wash.

He said too that they had partnered with the National Initiative of Service Excellence to promote excellence in service delivery at their respective stations.

Barbados is the first country to be rebranded and all 12 former Texaco service stations should be completed by November 30, 2012. A US $1 million investment is said to have been made to upgrade the service stations, terminals, products and services. (LB)

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