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Going global

NEW YORK – A deal to market the region’s football to most parts of the world has been reached between two leading sports promotions companies and The Confederation of North, Central American and Caribbean Association of Football (CONCACAF).

The joint bid from World Sport Group and Traffic Sports for the confederation’s international media rights has been accepted, CONCACAF has announced.

“This is yet another broadcast agreement that will contribute to elevating our properties as global brands while expanding the reaches of our football,” said CONCACAF president Jeffrey Webb.

The two-year pact was reached after assessments of the bids from a three-man CONCACAF Evaluation Committee comprising president of the Grenada Football Association Cheney Joseph, Canadian Soccer Association president Victor Montagliani and Costa Rica Football Association president Eduardo Li.

Under terms of the deal, World Sport Group and Traffic Sports have the right to market CONCACAF football in all territories outside of the CFU and Latin American region.

The agreement includes full-match and highlight television broadcast rights for the 2013 Gold Cup, CONCACAF’s biennial championship for national teams, the 2012/13 and 2013/14 editions of the CONCACAF Champions League, the UNCAF Copa Centroamericana, as well as next year’s CONCACAF Men’s Under-17 and Under-20 Championships.

World Sport Group is Asia’s leading sports marketing, media and event management company, while Traffic Sports USA, based in Miami, is a soccer event management company.

Over the years, Traffic Sports has had the rights to competitions in the CFU region. However officials in CONCACAF are anticipating significant increases in revenues as a result of this new joint initiative between Traffic Sports and World sport.

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