Banking on new D-Max
The newest model of a vehicle loved by hundreds of Barbadians has been unveiled to the public.
Local automobile dealership Simpson Motors officially launched the 2013 Isuzu D-Max on Saturday at its Warrens, St. Michael headquarters.
Special guests included President of Isuzu International Operations (Panama), Yugo Kiyofuji, who gave detailed information on the new vehicle.
Also there to witness the unveiling were 400 current D-Max clients who were also specially invited to view the latest model of their favoured vehicle.
Additionally, some new owners were presented with their vehicles during the launch which ran from 9 a.m. to 1 p.m. There were also opportunities to test drive the new vehicles, and Simpson sales representatives were available to provide information on the new vehicles.
Officials said the new D-Max had a number of attractive features, which were expected to attract more owners to the Isuzu family. This included aerodynamic design, spacious cabin and 2.5 and 3.0 engines.
“What we delivered this time is a new exterior design and more interior comfort. It is bigger, wider, and here in Barbados people like a more ‘macho’ vehicle,” Kiyofuji said.
Simpson Motors Sales Director, Mark Hamilton, was expectant about increased sales for the D-Max.
“We are confident that we would be able to improve our D-Max sales in the pick-up market, but it is in terms of the market per cent. In terms of overall numbers we are fighting an uphill battle,” he said.