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Neilands retiring

David Neilands.

Super Centre Limited veteran, David Neilands, is retiring.

In a statement today, Executive Chairman of the Neal & Massy Food Retail Business Unit, Frere Delmas announced that Neilands, managing director of Super Centre, would be on pre-retirement leave from September 30, but will officially retire at the end of March next year. Delmas thanked Neilands for his sterling leadership to the company, which he has been with for almost three decades, noting that over the years he has helped to create a Super Centre that is comparable with any international supermarket brand.

“David has not only been an astute leader but an inspiration to all who have worked with him. His contribution to Super Centre therefore cannot be overstated and on behalf of the directors, management and staff, I want to thank him for his invaluable contribution to the organisation and wish him good health and enjoyment in his retirement,” Delmas stated.

During his 27-year career with Super Centre, Neilands, who started as Marketing Manager, personified the well-known Super Centre’s spy character Sid Smith in advertising campaigns, as well as conceptualised the popular Run For Your Money programme during his eight-year stint in that position.

In 1993, he became a director of the company and another eight years later, in 2001, he was appointed managing director.

He has been involved in the many changes which occurred within the company, including the acquisition of JBs and Big Bs in the company’s portfolio and the integration of the Knights pharmacies under the Super Centre brand.

Moreover, as managing director, Neilands has been dedicated to supporting the local agricultural and manufacturing sectors in particular, engaging in many efforts to assist these sectors through the Super Centre chain. To this end, the Local Farm Support programme which sought, among other things, to ensure that Super Centre bought its produce from legitimate farmers, thereby helping to reduce praedial larceny, was his brainchild.

At the same time, he also initiated the Super Centre Bajan carrots project, an effort which not only sought to improve the quality of carrots produced locally but which also provided an alternative to imported carrots.

In addition, Neilands, a Commissioner on the Council for the Prevention of Chronic Non-Communicable Diseases, has sought to position Super Centre towards preserving the health of the nation, and over the years, has championed several initiatives within the company aimed at achieving this. Among these are the Super Centre NutraBalance programme and the Knights Health Advantage Club which were created to assist in reducing the growing incidences of chronic non-communicable diseases in Barbados.

As an advocate for the manufacturing sector, he, through Super Centre, has also collaborated with the sector on a number of initiatives with the Barbados Manufacturers’ Association.

In the business community, Neilands has brought recognition to Super Centre both locally and internationally. He currently serves as a board member of the National Initiative for Service Excellence and is the Senior Vice President of the Barbados Chamber of Industry and Commerce for which he is currently leading an initiative related to Workplace Wellness. In March 2011, he was named the IGA (International Grocers’ Alliance) retailer for the Caribbean.

2 Responses to Neilands retiring

  1. Tony Webster September 14, 2012 at 5:54 am

    One of our national voices that could be relied upon to always meet important issues – and criticisms- head-on, taking the lashes but keeping his cool, and giving an honest, rational and positive way forward, to the benefit of all of us who eat! And a darn nice chap, to boot. Godspeed, David!

  2. nmts September 16, 2012 at 4:53 am

    true dat. all the best as you start this next phase of your journey. Take care and God’s richest blessings to you and your family.


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