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Brand folly

For the past couple of weeks parents and guardians hustled to prepare their children for the start of school. Many children were transitioning from the primary to secondary level while others were being promoted to different classes.

If you were in Bridgetown for the week before the resumption of school it was a hive of activity from the department stores to the clothing stores.

I always compare back-to-school with events such as Christmas, a wedding or even the Miss Big & Beautiful Pageant. We run around trying to get everything together for that one day and then in the blink of the eye it is over.

Sometimes I wonder, especially in these hard economic times, if some of us over do it when it comes to back-to-school. I can understand for children who are now going into secondary school you will need everything new as your uniforms will have to change, you will need new books, shoes and so on, but for persons who are just moving to another form, do your children really need all the things you buy for them?

While in Bridgetown last week I overheard a mother informing her child that she was unable to buy a bag for $200. This child became hysterical. I am not sure why anyone would purchase a school bag for so much money to begin with, but some parents say that the expensive bags last longer. I believe that if a child is thought to value the things they have, this will solve many problems.

We have become a society in which too many of us are focused on brands, and this has trickled down to our kids. Many of our kids feel left out when they are not wearing particular branded items and then we wonder why many of our kids resort to stealing or bullying to get what they want.

We must instil in them that education is the most importance — not the clothes you wear. A good education opens the doors to many possibilities in life such as better jobs, access to scholarships and so on.

Sit and ask your child what he or she wants to be when they grow up and many of them do not know. Some parents are just sitting idly by and watching their children failing subjects such as Mathematics and English Language and are doing nothing.

When will we truly realise that our children are the leaders of tomorrow? Create an environment within your home that will encourage your children to thrive. Stop allowing them to watch certain television programmes, create a timetable which should include the time they should study and the time they can do extracurricular activities. Spend time with them and show them you care.

As Kevin Heath stated: “If your child has a weakness, teach them how to turn it into a strength!” The only failure is not trying. Have a wonderful and safe week ahead!!

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