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Marketing expert to give tourism shareholders advice

Members of the Barbados Hotel and Tourism Association will get some valuable advice on winning market share from an international marketing communications expert when its Third Quarterly General Meeting takes place on Wednesday, September 12 at 8 a.m. at Hilton Barbados.

It will come from John Fareed of John Fareed Hospitality Consulting LLC and Executive Vice President of Anson-Stoner, a full service marketing communications firm in Florida, who will be the featured speaker.

Fareed, who has appeared as an expert on international television programmes including ABC News, CNN and Fox News Network, will speak on the topic Winning Market Share in the New Economy, and will also present case studies of the marketing strategies and techniques being utilised by travel marketers presently.

Executive vice-president of the Association, Sue Springer, explained that Fareed is an internationally recognised authority in the field of hospitality marketing and has spoken on the topic at industry events

in Brazil, Croatia, Egypt, France, Germany, Ireland, Italy, Mexico, United Kingdom, and across the US, Canada and the Caribbean.

“The association is constantly looking for ways to assist its membership with initiatives to help improve their businesses and this meeting is one such activity, as it will highlight the latest trends in the industry, which will be assist members during these very tough economic times,” Springer explained.

She added that Fareed’s presentation and the panel discussion which will follow immediately after will benefit all of the association’s members, including attractions, car rentals, restaurants and ancillary services.

Fareed, who has contributed to publications such as the New York Times, USA Today, and the Wall Street Journal, has also had articles published in numerous trade journals. He holds a Master of Science degree in Hospitality Management from the Dublin Institute of Technology’s School of Hospitality Management and Tourism in Dublin, Ireland.

He also holds professional designations from the prestigious International Society of Hospitality Consultants and the Hospitality Sales and Marketing Association International. HSMAI recognised Fareed as one of the “Top 25 Extraordinary Minds in Sales and Marketing” and he currently serves on the Board of Directors for ISHC and the Board of Trustees for HSMAI’s International Foundation.

The general public is invited to the breakfast meeting and interested persons can contact the BHTA.

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