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Session to teach professional standards

Communication professionals in Barbados can learn about the value of International Accreditation when the local chapter of the International Association of Business Communications hosts the IABC’s Global Chair of Accreditation.

Gloria Walker, ABC, will be in Barbados on August 31 to host a session titled Benchmarking Global Communication Standards: Making your Mark!

“The importance of standards is an issue of great concern within our profession at all levels,” Walker said. “Communications as a profession is little understood within the business community so having clear standards and certification programs help practitioners to stand as equals with colleagues from other fields, such as accounting and human resources.”

“21st century communications are now truly global, as I observed during my volunteer work during the London 2012 Olympic Games,” she added. “Thanks to modern technology, anyone anywhere can create and disseminate messages to a very wide audience. It is vital that today’s business leaders understand the impact that modern communication practices can have on their organisations and the value of having professional communicators leading their communications programmes.”

During the session, Walker will be sharing best practices from her recent experience working with the international media and professional communicators during the reently held London Olympics.

This session, will be held in the Glass Room at the Island Inn Hotel, Aquatic Gap, from 8:30 a.m. to 11:30 a.m.

In Barbados, only two communication professionals have earned the designation Accreditation Business Communicator at this time — Pamala Proverbs of PRMR Inc and Jackie Marshall-Clarke, Corporate Communications Coordinator at the Barbados Light & Power Company Ltd. Seven other local communication professionals have since registered for the next accreditation assessment.

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