Hundreds register to be SMART
Close to 200 businesses have been registered so far for the Small Business Association’s “BE SME SMART” campaign and that number continues to increase.
This was revealed by Lynette Holder, the association’s Chief Executive Officer, who noted that there had been overwhelming response from the island’s micro, small and medium sized enterprises.
“The promotion was launched at the end of last month with a massive motorcade through Bridgetown and it was overwhelming to see the response not only from members of the public, but the business community as well. Based on these numbers that we have seen in this sensitisation phase, there has been buy-in,” she noted.
Holder said the drive, which runs until September 27, had been divided into two phases, where in the first three weeks the SBA would be sensitising the public and the SME sector about the initiative, in addition to registering small businesses for the promotion.
“This has been ongoing through promotion with our media partner, the Caribbean Broadcasting Corporation, the official radio partner for the initiative,” the CEO added.
“In addition, those companies registered with the SME SMART programme would be heavily endorsed in the thrice weekly radio programmes on CBC’s radio network, on the association’s website, in social media and also among industry partners who have been supporting the initiative from its inception.”
Holder explained that the aim of the initiative was to have everyone, local and visitors alike, support MSMEs.
“When consumers visit the supermarket, for example, we are encouraging them to support local brands like Star Products or Roses confectionary or Rose and LaFlamme. We want everyone to be smart – be SME SMART. Support these measures that are aimed at achieving revenue turnover in the sector. In so doing you will be saving jobs, creating sustainable businesses and keeping valuable foreign exchange here at home where it is needed,” she added.
“We have also set up a special hotline at 430-6930 and an email address email@example.com, to deal with persons who wish to sign up and also be informed about the public’s experience with SMEs. That way we would be able to improve the quality of goods and services on the island, based on the feedback that we get,” she added.